Lumail vs Sender
Lumail
Sender
Email marketing with SMS and landing pages
Lumail and Sender pricing and feature comparison
Free emails / month
Lumail
3,000
Sender
15,000
Unlimited subscribers · $0
2,500 subscribers · $0
Paid entry
$20/month, 40,000 included, then $0.60/1,000
Standard from $10/month for 1,000 subscribers
Pricing basis
Unlimited subscribers; pricing follows email volume
Subscriber tier; the send cap is 12× subscribers on Standard, 24× on Professional
Automation
Graph workflows with triggers, branches, goals, exits, and A/B paths
Visual workflows on every plan, including Free
AI and developer access
ChatGPT OAuth, MCP, skills, CLI, SDK, REST API, and visual editor
Remote MCP for Claude, ChatGPT, and Cursor, plus REST API
Transactional email
Included through API, SMTP, SDK, CLI, and agent tools
Included on every plan, via REST API or SMTP
Publishing surface
Capture pages and custom web domains; not a general website builder
Email builders, signup forms, popups, and landing pages
Choose Lumail if…
- You want unlimited subscribers billed by emails sent
- You want 89 MCP tools, a CLI, and an SDK, not only an MCP and REST API
- You send to a large list rarely; Sender prices by list size
Choose Sender if…
- You need SMS, popups, and landing pages in the same dashboard
- You want a free plan with automations and transactional email
- You run a Shopify or WooCommerce store and want cart workflows
Where Sender is strong
A real alternative, not a straw man.
Sender is an email, SMS, and landing-page platform priced by subscribers, with a generous free plan, automations on every plan, and transactional email. People pick Sender when they need small businesses and online stores that want cheap email, SMS, and automations.
- Free plan with 2,500 subscribers, 15,000 emails, automations, and transactional email
- Standard from $10/month, or $7/month billed yearly
- Transactional API and SMTP next to campaigns on every plan
Don't trust the table. Run one journey.
Checklists lie by flattening the work. Build one real path: a trigger, a wait, a branch, a goal, an exit. Then open one subscriber and see what actually happened. That tells you more than any feature row.
- 1. Import a small, consented sample. Not the whole list.
- 2. Recreate one campaign and the audience it actually hits.
- 3. Publish one automation with a goal you can measure.
- 4. Fire a test and read every event on one person.
- 5. Compare the weekly work, not the setup afternoon.
Try it on a real send
Keep the whole list. Pay when you send.
3,000 emails free, no card. Rebuild one campaign, one workflow, and one transactional message before you move anyone. If it feels worse than Sender, stay.
The questions people actually ask
Is Lumail cheaper than Sender?
Sometimes. Lumail is $0 for 3,000 emails, then $20 for 40,000. Sender's number only makes sense after you know what they cap: contacts, seats, a daily send limit, or a feature they hide behind a paid plan. Read the honest take above, then price a normal month and a launch month on both pages.
What is the main difference between Lumail and Sender?
Choose Sender for a cheap all-in-one suite with email, SMS, forms, landing pages, and a generous free plan. Choose Lumail for unlimited subscribers billed by emails sent, workflows on every plan, transactional email, and 89 MCP tools.
Can I migrate from Sender to Lumail?
Yes. Don't move the whole list on day one. Export a small consented sample, rebuild one campaign and one automation, authenticate your domain, then watch one subscriber go through the run. If that feels right, move the rest.